New Look

Helping one of the UK’s leading high street retailers New Look build a next generation online proposition

Challenges:

  • New Look enjoys strong sales, rapid growth and a powerful brand in a highly competitive marketplace
  • As a fast growing retailer it wanted to enhance its online proposition to remain competitive, increase sales & profitability whilst also building customer satisfaction & retention and reflect brand values

Solution:

  • For e-inbusiness the solution lay in repositioning the New Look online proposition with a next generation, functionality-rich, brand centric eCommerce site
  • To remain competitive the site also needed to deliver an exceptional online experience and first class service to its customers
  • To ensure a high impact and interactive customer journey, the site was developed to offer a range of features including: virtual wardrobes, ‘Get the Look’ and leading Zoom Functionality for product inspection
  • For ease of management for the in-house team, the site integrated with leading advanced content management, search, navigation, merchandising and web analytics

Results:

  • Selling the full product range and increasing focus on customer service is helping New Look to drive up profit
  • The site is well received within the marketplace and leading in its style and approach
  • Current daily visitors to the site average at 125,000+

Rise above your competiiton and be seen. Rise above your competiiton and be seen.
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eMail marketing to drive sales and customer loyalty. Email marketing to drive sales and customer loyalty.
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