Rohan achieves 41% increase in site traffic via SEO
“We have an excellent working relationship with Devaki who manages our SEO and PPC campaigns at e-inbusiness. e-inbusiness have worked hard on our campaign goals and the return on investment has reflected their input and exceeded our expectations.”
Laura Whinyates, Rohan Web Manager
When leading travel clothing retailer Rohan launched its eCommerce proposition with e-inbusiness back in 2007, they knew it needed a powerful, result driven search marketing strategy to attract more traffic to the site, whilst helping to build long term profitable relationships and increase its customers repeat purchase behaviour.
Rohan chose e-inbusiness to get them the desired results.
Goals:
e-inbusiness & Rohan faced the challenge of increasing relevant site traffic in a highly competitive market. Following extensive market and competitor research, e-inbusiness devised an enhanced SEM strategy to focus on SEO to support Rohan’s long-term online business goals:
- Increasing website visibility for relevant keyword searches
- Increasing Generic and Non-Branded keyword traffic from SEO
- Increasing revenue contribution of SEO
- Increasing revenue contribution of SEO
- Improving on-page content and landing pages
Solution:
Implementing it’s tried and tested Search Optimisation methodology, the e-inbusiness team of experts worked closely with Rohan to provide a robust and flexible approach:
- Comprehensive market survey and competitor audit
- Extensive Generic and Branded keyword research and analysis
- Link development campaign, including strengthening the ‘About Rohan’ area with richer content and adding ‘Activity’ based content pages.
- Dedicated SEO management and consultancy every month
- Guidelines and consultancy to enhance its web presence through social media
- Guidelines for optimising the recently launched community site, Rohantime (www.rohantime.com).
- Combined the insights of SEO and PPC to achieve ‘Search Synergy’
Results:
Working with Rohan since February 2008 has achieved excellent ROI for both SEO and PPC. Not only has it strengthed the working relationship, but provided Rohan with a greater understanding of how SEM can deliver them bottom line results:
- 300+ Non-Branded and 500+ Branded keywords appear on the first page of www.google.co.uk
- The number of visits to the site has increased by 41% as a result of Natural search
- The site has achieved an increase of 33% of Natural search revenue contribution
- Monthly optimisation continues to enhance rankings and increase the traffic coming to the site
- Over the last 12 months SEO has generated an ROI of 8600%
As part of e-inbusiness’s added value service, advice and suggestions for continuing to improve Rohan’s site continue to be explored.
For tips and advice on getting results from search marketing for your business why not download our guide to Search Engine Optimisation
